Wyndham Plans to Woo Independent Hoteliers Closer to When the Bills Come Due

Wyndham Hotels & Resorts

Wyndham executives expect a wave of new franchise agreements to come later this year, as independent hotel lenders look to position assets for stronger brand awareness. Wyndham Hotels & Resorts

Skift Take: Wyndham isn’t hiding its plan to capitalize on distressed independent hotels and add them to the brand portfolio, but the hotel company can’t ignore the problem of rising coronavirus cases in markets that led the U.S. into a travel recovery.

— Cameron Sperance

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