Travel

Who Loves Travel Advisors the Most? It’s Millennials, Not Boomers

Julián Gentilezza  / Unsplash

A survey of travelers found that it’s millennials — not baby boomers — who are more likely to lean on travel advisors when trip planning. Julián Gentilezza / Unsplash

Skift Take: Emerging destinations and changes in travel styles are fueling a need for human interaction in the travel planning process among younger generations. Companies would be wise not to neglect the human element instead of betting the bank on booking and personalization technology alone.

— Paul Biasco

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