U.S. Attractions Fail to Satisfy Minority Visitors

PGAV Destinations

Busch Gardens in Tampa, Florida. Travelers of color report being less satisfied with their last attraction experience than their white counterparts. PGAV Destinations

Skift Take: U.S. attractions could do a much better job of serving travelers of color. It’s not just a matter of marketing and content curation but hiring practices as well.

— Sarah Enelow-Snyder

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