‘Conscious’ Travel Emerging as Yet Another Hot Luxury Trend

Six Senses

The Six Senses in Bhutan. Six Senses CEO Neil Jacobs said he avoids using the word “luxury” to describe the experience of staying at a Six Senses property. Six Senses

Skift Take: Do compassion and social consciousness go hand in hand with luxury travel? That’s what some luxury travel executives are seeing — and hoping for.

— Deanna Ting

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Air Canada Completes Bringing Aeroplan Loyalty Program Into Its Fold

Air Canada

Air Canada B787-9 in Vancouver. Members of Air Canada’s Aeroplan loyalty program have been through a roller-coaster year. Air Canada

Skift Take: After a year of uncertainty, frequent flyers on Air Canada ended up almost right where they started at the beginning of the century: with the airline independently owning and operating Aeroplan.

— Grant Martin

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Peru’s Challenge to Build Tourism Outside the Shadows of Machu Picchu

Cameron McCallie

Newly implemented rules at Machu Picchu help the destination run like a well-oiled machine, but the country has more work to do; Photographer: Cameron McCallie Cameron McCallie

Skift Take: Peru has done a lot in terms of diversifying its tourism industry, but a stronger emphasis on a unified vision for tourism is still needed. If governments don’t start prioritizing tourism — which has far-reaching impacts on other industries, the environment, and the lives of locals — we’re going to lose critical parts of history that help explain who we are and how we got here.

— Rebecca Stone

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