Top Global Airline Brands Lose More Than $35 Billion in Brand Value: Report

Spirit Airlines

Plummeting by 44 percent in brand value, Spirit Airlines lost the most in brand value in a new report from Brand Finance. Spirit Airlines

Skift Take: The uncertainties of the pandemic have sucker-punched the airline industry in more ways than one. Gaining the public’s trust through reliability, transparency, and inclusiveness will go a long way towards improving an airline’s reputation and brand value.

— Ruthy Muñoz

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England Will Allow Fully Vaccinated Tourists From U.S. and European Union to Enter Without Quarantine


Heathrow will allow allow people into the country without the need for quarantine, on the condition they have had two vaccine doses. Heathrow

Skift Take: Finally a decision that gives England a chance to catch up with its neighbors, but all eyes will be on the U.S. now to see if it’s ready to meet Europe halfway. The corridor is well overdue.

— Matthew Parsons

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Skift Global Forum Preview: How Florida Tourism Is Winning the Race to Recovery

bebatut  / Flickr Commons

Florida’s outdoors and open door policy during the pandemic gave it a head start in tourism recovery. bebatut / Flickr Commons

Skift Take: For Visit Florida, the pandemic was a golden opportunity to boost its domestic market share while competitors remained restricted. And it worked — Florida’s visitor numbers are on track for a record breaking year.

— Lebawit Lily Girma

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England Will Announce on Wednesday It Is Reopening to Fully Vaccinated U.S. Travelers

Giuseppe Milo  / Flickr Commons

After over a year of restrictions, fully vaccinated U.S. and E.U. travelers are expected to be welcomed back to the U.K. within coming days. Giuseppe Milo / Flickr Commons

Skift Take: The U.S. is finally about to make it on England’s green list — it’s the decision the U.S.-U.K. travel industry at large, including the airlines, had been pleading for for weeks, and it’s coming just in time to save summer tourism.

— Lebawit Lily Girma

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Hanoi Puts New Restrictions in Place as Vietnam Hit With New Covid Clusters

Damien Dempsey  / Flickr

The lonely street scene here by the Hanoi Opera House in an earlier time may become familiar again as Hanoi faces new restrictions due to new Covid clusters. Damien Dempsey / Flickr

Skift Take: Southern Vietnam has been afflicted worse than in northern regions, but Hanoi has been super-cautious throughout the pandemic so Sunday’s decision to re-establish restrictions is not a surprise.

— Tom Lowry

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