Southwest Airlines CEO Expects ‘Brutal Low-Fare’ Competition

Southwest Airlines

Southwest Airlines aircraft cleaning process features an electrostatic sprayer system. The airline expects a fare war when the coronavirus-recovery kicks in. Southwest Airlines

Skift Take: The airline business has never been been geared toward executives afraid of a fight. But airline fare wars that loom coming out of the pandemic could be in a category all their own. Will Southwest’s infrastructure and operating mode put it in a better position than others?

— Dennis Schaal

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