Rosewood Hotel CEO Demands ‘Sense of Place’ in Each Property

Richard Lai  / Skift

Rosewood Hotel Group CEO Sonia Cheng (left) speaking with Skift Asia Editor Raini Hamdi at Skift Forum Asia on May 27, 2019. Cheng Richard Lai / Skift

Skift Take: An ambitious expansion strategy won’t stop Rosewood from tailoring each of its 21 planned properties to the cities they’re in. CEO Sonia Cheng says localization is a critical differentiator for Rosewood. Cheng talked about bringing a sense of place each of Rosewood properties.

— Madhu Unnikrishnan

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