Premier Inn Owner Whitbread Wants a Closer Relationship With Corporate Travel Agents


The reception at a Hub by Premier Inn property. Whitbread wants a closer relationship with corporate travel agents. Whitbread

Skift Take: In a tougher operating environment, it makes sense to look at new ways to attract more business. Whitbread has been one of the few hotel chains to totally ignore online travel agents in the past. Now it is signaling a change in strategy at least for corporate customers.

— Patrick Whyte

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