Pandemic and Competitors’ Struggles Put JetBlue on Offense During Crisis


Tailfins of JetBlue’s A320 Airbus. The airline is going on offense during the pandemic to seize on opportunities. Skift

Skift Take: While its competitors are struggling with the collapse in business-travel demand, JetBlue’s focus on leisure travelers has been a source of (relative) strength. The airline is flouting conventional wisdom and expanding in its competitors’ hubs.

— Madhu Unnikrishnan

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