Travel

Pakistan Gets Serious About Its Tourism Pitch

Alex Reynolds  / Lost With Purpose

Pakistan sees tourism as a way for economic growth. Alex Reynolds / Lost With Purpose

Skift Take: Once thought of as one of the world’s most dangerous countries, Pakistan is back in the spotlight, but this time as one of 2020’s hottest travel destinations. The government — led by former cricket star Imran Khan — has an amazing opportunity to leverage this interest into economic development, but in a country prized for its natural beauty, sustainable growth must be a priority.

— Danielle Hyams

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