JetBlue Adds Basic Fare in Battle With Discount Rivals

Andrew Hazen  / Flickr

A JetBlue aircraft. The airline is adding a new fare class. Andrew Hazen / Flickr

Skift Take: JetBlue isn’t immune from the structural changes that are taking place in the aviation industry. Like it or not, basic economy is a part of the landscape now, and to truly compete you need to have it in your arsenal.

— Patrick Whyte

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