Travel

How Destinations Are Redefining Themselves for the Decade Ahead

Skift Take: While everyone is excited about the start of the new year ahead, progressive tourism leaders are thinking ten or more years into the future to create a more holistic, sustainable vision for the visitor and resident experience. It represents a larger shift as destination marketing organizations evolve their role to management and stewardship in order to drive long-term benefits for communities and visitors.

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