Travel

How Delta’s Loyalty Offering Is Improving Its Direct Booking Business

Neuwieser  / Flickr

A Delta aircraft above a beach. The company enjoyed a good quarter. Neuwieser / Flickr

Skift Take: Another strong quarter for Delta. Investing to create more customer loyalty is paying off. What a concept. Doing what it takes to keep people keep coming back.

— Patrick Whyte

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