Travel

Hospitality Brands Go All-In on the Sleep Movement

Accor Hotels

Pictured is a hotel suite at Raffles Dubai. Raffles Hotels & Resorts launched its Sleep Rituals program in February 2019. The hospitality industry has embraced the growing popularity of wellness with initiatives tied to a good night’s rest. Accor Hotels

Skift Take: As our Skift Megatrend 2019 forecasted, wellness is the new hook in travel marketing, and it’s been gaining speed. The rise of wellness culture has made caring about sleep cool — and since weariness is a top complaint of travelers, it’s good business sense that the hospitality industry is upgrading its sleep offerings.

— Leslie Barrie

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