Travel

Hilton Launches New Brand Tempo Into a Crowded Lifestyle Space

Nancy Trejos  / Skift

Hilton executives, including CEO Chris Nassetta, celebrate the hotel chain’s new brand Tempo on Thursday in New York City. Nancy Trejos / Skift

Skift Take: Hilton has introduced its 18th brand. Tempo by Hilton is meant to be an affordable lifestyle brand for the modern traveler. But with so many lifestyle brands already out there, how will Tempo be able to stand out?

— Nancy Trejos

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