Travel

Data-Mining in Disney’s Parks Is Both Profitable … and Uncontroversial

Magnificent Momma  / Flickr

The happiest — and most data-rich — place on earth Magnificent Momma / Flickr

Skift Take: It’s no secret that collecting data about your customers is a great way to enhance a business. The challenge for most companies is convincing consumers to hand it over. Disney, however, has no such issue.

— Rosie Spinks

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