California Boutique Hotelier Deploys Big-Brand Tactics to Seize Growth Opportunities

Hotel June

Proper Hospitality plans to use its new Hotel June (pictured) concept as a growth opportunity for existing hotel owners to take on as a flag affiliation. Hotel June

Skift Take: Boutique hotel companies like Proper Hospitality could be an unexpected winner in the hotel industry race to ink branded affiliation deals with existing hotel owners coming out of the pandemic.

— Cameron Sperance

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