Travel

Accor Just Restructured the Company in the Middle of a Pandemic: Why Now?

Michael J Fromholtz  / Wikimedia

Sofitel plans a corporate overhaul on Oct. 1 that CEO Sebastien Bazin says puts the company on the right footing for travel’s new normal. Michael J Fromholtz / Wikimedia

Skift Take: Accor’s corporate overhaul is all about recognizing that a localized business strategy may be the only way to grow revenue under an uncertain travel climate with varied geographic responses to the pandemic.

— Cameron Sperance

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