Travel

A New Normal Emerges for Tourism Promotion in the Age of Climate Change

Siobhan Threlfall  / Associated Press

Thick smoke in Australia during recent wildfires. Siobhan Threlfall / Associated Press

Skift Take: As extreme weather events disrupting tourism become more and more common, the way destinations respond feels less and less appropriate. A new normal is emerging — and it’s going to be tough.

— Rosie Spinks

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