Southwest Leans on Leisure Travel With New Focus on ‘Snow and Sun’ Markets

Miss Shari  / Flickr

Southwest reported its largest-ever quarterly loss Miss Shari / Flickr

Skift Take: Why does CEO Gary Kelly say he’s “happy”? The airline is aggressively going after leisure travelers and has added a bunch of new routes. Still, it’s not all clear skies ahead for the LUV line, as potentially fractious union negotiations loom.

— Madhu Unnikrishnan

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