Surge in China’s Golden Week Holiday Bookings Could Be a Turning Point in Its Recovery

James Wheeler  / Unsplash

Flights from Beijing to popular tourist destination Lijiang, a small city in China’s Yunnan Province, are selling out according to travel service provider Qunar.com. James Wheeler / Unsplash

Skift Take: This year’s vacation to mark modern China’s founding could also mark the country’s domestic tourism revival, with an estimated 600 million trips to be made at the start of October.

— Matthew Parsons

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It’s Time to Rethink Travel’s Global Leadership — Starting With WTTC

Andrew Mayovskyy  / Adobe

The next decade of travel won’t look like the last. Andrew Mayovskyy / Adobe

Skift Take: Forced by the pandemic, the travel industry is at an inflection point. After a decade-long bender of growth, it’s facing multiple crises and an uncertain future. Can the organization that’s tasked with representing the global commercial travel industry adapt to the new challenge?

— Rosie Spinks

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