A Lifestyle Hotel Brand Fights Through Carnage to Stay Independent

Dream Hotel Group

Dream Hotel Group’s CEO isn’t deterred by the growing big-brand interest in the lifestyle hotel sector. Dream Hotel Group

Skift Take: The lifestyle hotel sector is increasingly crowded with bigger brands, but Dream Hotel Group is one of the few genuinely boutique players left on the field. Independence may be its trump card for brand identity moving forward.”

— Cameron Sperance

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