IHG Throttles Ahead With Upscale Voco Brand Expansion in the U.S.

IHG

IHG’s U.S. debut for its Voco brand includes rebranding the Tiger Hotel (pictured) in Columbia, Missouri. IHG

Skift Take: Voco is yet another branded opportunity for independent hoteliers looking for increased distribution, but IHG has to find ways to make the brand stand out in the crowded upscale, lifestyle hotel space.

— Cameron Sperance

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California Boutique Hotelier Deploys Big-Brand Tactics to Seize Growth Opportunities

Hotel June

Proper Hospitality plans to use its new Hotel June (pictured) concept as a growth opportunity for existing hotel owners to take on as a flag affiliation. Hotel June

Skift Take: Boutique hotel companies like Proper Hospitality could be an unexpected winner in the hotel industry race to ink branded affiliation deals with existing hotel owners coming out of the pandemic.

— Cameron Sperance

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Accor Just Restructured the Company in the Middle of a Pandemic: Why Now?

Michael J Fromholtz  / Wikimedia

Sofitel plans a corporate overhaul on Oct. 1 that CEO Sebastien Bazin says puts the company on the right footing for travel’s new normal. Michael J Fromholtz / Wikimedia

Skift Take: Accor’s corporate overhaul is all about recognizing that a localized business strategy may be the only way to grow revenue under an uncertain travel climate with varied geographic responses to the pandemic.

— Cameron Sperance

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Why Marriott Sees a Full Hotels Recovery in China in 2021

Morio  / Wikimedia

Marriott CEO Arne Sorenson said his company’s hotels in China (pictured: Beijing) are on track to reach 2019 revenue levels as early as next year. Morio / Wikimedia

Skift Take: If China continues its centralized government’s stance of rapid response to coronavirus outbreaks, a full hotel industry recovery there by the end of next year isn’t as impossible as it may seem.

— Cameron Sperance

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