How One Upscale Australian Hotel Group Used the Crisis to Rethink Everything

View Hotels

A view from a king suite at View Hotels Sydney Harbourview property in Sydney, Australia. The upscale independent hotel chain refreshed its brand and tech stack despite the pandemic. View Hotels

Skift Take: “A fashion executive and a tech geek walk into a hotel bar …” But instead of being the start of a bad joke, this is the start of a good story about creativity during a crisis.

— Cameron Sperance and Sean O’Neill

Read the Complete Story On Skift

New Etihad Airways Wellness Ambassador Assigned to Make You Feel Safer in the Skies


An Etihad Wellness Ambassador. The ambassadors will make guests feel safe and comfortable on board and will help make sure global health and hygiene regulations are being fully adhered to. Etihad

Skift Take: Etihad has created a new onboard role to help travelers feel more comfortable — and safe — during this challenging time.

— Korey Matthews

Read the Complete Story On Skift

Choice Hotels Sees Revenue Surge From Guests Who Live Within 25 Miles of Its Hotels

Choice Hotels

Choice Hotels is pivoting to local travel, as a quarter of June revenue came from visitors who lived less than 25 miles from a hotel. Choice Hotels

Skift Take: If you can’t make a long-haul trek to Paris this summer, why not just a short hop, skip, and a jump to a roadside hotel two towns over? That mindset seems to be working in Choice Hotels’ financial favor.

— Cameron Sperance

Read the Complete Story On Skift

U.S. Drops Global Travel Warning for Americans, Sending Airline Stocks Soaring

Richard Silagi  / Wikimedia

The U.S. Thursday lifted a global travel advisory that cautioned Americans against traveling abroad during the coronavirus pandemic. Richard Silagi / Wikimedia

Skift Take: The U.S. may have lifted a blanket global travel advisory against visiting foreign countries. But that doesn’t mean countries around the world are ready to welcome American travelers back while coronavirus continues to spread across the U.S.

— Cameron Sperance

Read the Complete Story On Skift

Hilton CEO Sees All of the Hotel Giant’s Business Returning to Previous Demand — Eventually


Despite a $432 million second quarter loss, Hilton continues to build out a development pipeline for a post-pandemic travel environment. Hilton

Skift Take: It’s never too early to start planning for a post-pandemic travel environment, which Hilton is clearly doing with robust optimism. But the company can’t ignore the fact the ongoing case surge in the U.S. threatens to curtail months of recovery momentum. How will that play out for the long term?

— Cameron Sperance

Read the Complete Story On Skift