U.S. Travel Ad Spending Plunges 90 Percent in March

Royal Caribbean

Anthem of the Seas. The ships owner Royal Caribbean Cruises had a record year in 2019 but has had to sharply pull back on advertising due to the coronavirus crisis. Royal Caribbean

Skift Take: Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

— Sean O’Neill

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Virtual Reality Gives Training Boost to Asia’s Displaced Hotel Workers During Crisis Downtime

Passport to Success Myanmar

A capture of the 360-degree virtual reality visuals that hospitality staff see during their training. Pictured is the lobby of The Strand Hotel in Yangon, Myanmar. Passport to Success Myanmar

Skift Take: With borders shut and hotels closed during the coronavirus pandemic, this could be the moment for remote training — and virtual reality’s role — in hospitality to shine and take off.

— Xinyi Liang-Pholsena

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AirAsia Seeks Government Loan to Ride Out Coronavirus Storm

Reuters  / Lim Huey Teng

AirAsia Airbus A320-200 planes are seen on the tarmac of Kuala Lumpur International Airport 2 (KLIA2) in Sepang, Malaysia, February 4, 2020. Reuters / Lim Huey Teng

Skift Take: There’s no end to troubles for AirAsia Group. With Tony Fernandes finally back in the CEO saddle after being cleared of bribery charges, the airline now has to fight a much tougher pandemic battle.

— Xinyi Liang-Pholsena

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United Airlines President No Longer Counting on Quick ‘Snap Back’

United Airlines

If demand does not recover, United would retire its Boeing 757s, airline president Scott Kirby said Thursday. United Airlines

Skift Take: United Airlines is in great peril, losing $100 million in revenue per day. But its CEO-in-waiting is already thinking about how the airline can emerge stronger from this crisis. Let’s see if he can pull it off.

— Brian Sumers

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What This Decision by American Airlines Says About How Fast Demand Will Recover

Mark Harkin  / Flickr

American Airlines is making international schedule cuts for Summer 2020. Pictured is one of the airline’s Boeing 777-200 aircraft. Mark Harkin / Flickr

Skift Take: The surprise here is not how many international flights American Airlines is cutting this summer. It is how many the airline intends to operate. American is only cutting 60 percent of its international flights this summer, compared to 2019. That seems optimistic.

— Brian Sumers

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