How Marketers Will Address Tone Now and 8 Other Top Tourism Stories This Week

Spots like Barbados in the Caribbean will have to wrestle with how and when to advertise going forward. And what tone to take.

Skift Take: In tourism news this week, nothing is business-as-usual now for tourism marketers right now, so setting the right tone in the time of coronavirus will matter in big ways. Plus, travel’s disruption arrived. However, coronavirus was not what everyone was expecting. What lessons can we learn now to deal with looming climate change later?

— Faye Chiu

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Some Beach and Mountain Destinations Now Dread Out-of-Town Visitors

Matt Rourke  / Associated Press

A cyclist rides a bicycle in Cape May, N.J., Wednesday, March 18, 2020. Some city folk have been fleeing to their second homes in resort areas to ride out the coronavirus outbreak But neighbors may not welcome them. Matt Rourke / Associated Press

Skift Take: A reminder from the mayors of America’s beach and mountain resort towns: Advisories against non-essential travel includes non-essential travel to their destinations.

— Sean O’Neill

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