Marriott CEO Maps Out Crisis Plan and 6 Other Top Hospitality Stories This Week

Marriott International

The JW Marriott Austin in Texas. In an emotional video message on Thursday to Marriott International employees, CEO Arne Sorenson characterized the coronavirus crisis as more severe for the hotel chain than the Great Depression and World War II. The chain’s global business is running about 75 percent lower than normal, hundreds of hotels have closed, and some may never reopen. Marriott International

Skift Take: This week in hospitality news, Marriott CEO Arne Sorenson demonstrates his true leadership with a heartfelt yet candid message to employees outlining his coronavirus crisis plan. Like Marriott and other hotel giants, short-term rental companies have not been immune to the fallout, and they face mounting criticism over widely differing cancellation and refund policies.

— Faye Chiu

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Airlines Will Need to Lose Hubris and 5 Other Top Aviation Stories This Week


U.S. airlines will need to take a more humble approach to customer relations in a post-coronavirus world, especially if they receive financial bailouts. Or their aircraft would remain empty like the one shown here. United

Skift Take: In airline news this week, it’s important to remember that airlines are not ordinary companies, more like utilities in many ways with a public trust responsibility. So it’s time to lose the hubris when the coronavirus crisis calms down. What’s more, loyalty programs are one of the biggest assets airlines have, and it’s an option for them to leverage those programs for much-needed cash.

— Fay Chiu

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How Should Hotels Set Room Rates Now and After the Coronavirus Crisis?

Radisson Hospitality

An image of the Radisson Blu Hotel Frankfurt. Many hoteliers face tough decisions about how to manage their room-rate setting during the coronavirus crisis. Radisson Hospitality

Skift Take: Granted, this crisis is unprecedented. Yet hotels worldwide can learn lessons from how hotels have faced regional shutdowns, such as in Asia-Pacific in recent months, in Las Vegas after the shooting rampage, and elsewhere after hurricanes and financial crises. Managing room rates and marketing offers is critical to making the most of a rebound in demand.

— Sean O’Neill

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