Latvia Makes a Push Toward Ecotourism

Magnetic Latvia

Gauja National Park in northeast Latvia surrounds the town of Cēsis. The Latvian tourism board is encouraging visitors to get outside of the country’s capital, Riga, and explore the great outdoors. Magnetic Latvia

Skift Take: Latvia — one of Europe’s greenest countries — is trying to position itself as an ecotourism destination instead of just a quick stop on a tour of the Baltic states.

— Danielle Hyams

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Oyo’s Troubles Mirror Modern India’s and 6 Other Top Hospitality Stories This Week

Oyo Hotes & Homes

Oyo is scaling back its ambitions after intense scrutiny of the way it operated, which was very much informed by the country if was founded in. Oyo Hotes & Homes

Skift Take: This week in hospitality news, Oyo played by India’s rules until it couldn’t anymore. Now the company is scaling back amid media scrutiny, bad reviews, and growing losses. Plus, a new study shows that the surge in short-term rental offerings is putting pressure on the ability of hotels to raise rates.

— Danielle Hyams

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Tokyo Officials Backtrack on Olympic Cancellation Fears

Jae C. Hong  / Associated Press

The logos for the Olympic and Paralympic games set to take places later this year in Tokyo, Japan. Jae C. Hong / Associated Press

Skift Take: The reality is it could be months until the coronavirus outbreak in Asia is fully contained. With the Tokyo Olympics set for July, officials are now faced with an incredibly difficult choice.

— Andrew Sheivachman

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Travel Megatrends 2020: Gen Z Asserts Itself as Travel’s Next Big Opportunity

Afta Putta  / Pexels

Gen Z will enter adulthood in 2020. A group of young people watch a sunset. Afta Putta / Pexels

Skift Take: The millennial generation has been at the forefront of the collective mind of the travel industry for years. But starting in 2020, Generation Z will begin entering adulthood. The travel industry would be wise to shift some focus here if it wants to stay ahead of the game.

— Meghan Carty

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The U.S. Travel Association Fights to Maintain Growth and 14 Other Top Tourism Stories This Week

William87  / Adobe

The U.S. Travel Association’s 10-year agenda aims to maintain U.S. market share of the global overseas travel market. William87 / Adobe

Skift Take: This week in tourism news, the U.S. Travel Association released a 10-year agenda as it faces a strong dollar, a slowing global economy, and geopolitical events that dissuade tourism as it tries to maintain America’s share of the global overseas travel market. Plus, destinations are realizing that being competitive isn’t always about attracting the most visitors.

— Danielle Hyams

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