Hilton Launches New Brand Tempo Into a Crowded Lifestyle Space

Nancy Trejos  / Skift

Hilton executives, including CEO Chris Nassetta, celebrate the hotel chain’s new brand Tempo on Thursday in New York City. Nancy Trejos / Skift

Skift Take: Hilton has introduced its 18th brand. Tempo by Hilton is meant to be an affordable lifestyle brand for the modern traveler. But with so many lifestyle brands already out there, how will Tempo be able to stand out?

— Nancy Trejos

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Are Hotels Ready for Wellness Certification?

Inn at Moonlight Beach

The Inn at Moonlight Beach is the first hotel property to achieve Well Certified Platinum status. Inn at Moonlight Beach

Skift Take: As the new decade begins, it’s becoming more apparent to the travel industry that the well-being of the individual is intrinsically tied to the well-being of the environment. That’s why we are starting to see hospitality companies looking into getting certified for wellness.

— Laura Powell

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Premier Inn Owner Whitbread Wants a Closer Relationship With Corporate Travel Agents

Whitbread

The reception at a Hub by Premier Inn property. Whitbread wants a closer relationship with corporate travel agents. Whitbread

Skift Take: In a tougher operating environment, it makes sense to look at new ways to attract more business. Whitbread has been one of the few hotel chains to totally ignore online travel agents in the past. Now it is signaling a change in strategy at least for corporate customers.

— Patrick Whyte

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