How Struggling Air India Is Setting the Stage for a Major Battle Among Distribution Giants

Amadeus

Amadeus (a worker shown here) announced it is back with Air India. Amadeus

Skift Take: Much is at stake for global distribution systems and travel agencies as struggling Air India uses airline distribution as a means to stay afloat. The real winners and losers in this battle are still up in the air, with Amadeus back in the game after pulling out over a year ago.

— Raini Hamdi

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Volcano’s Eruption Disrupts Flights at Manila’s Main Airport

Aaron Favila  / , The Associated Press

Ash-covered streets in Manila from a volcano eruption. Aaron Favila / , The Associated Press

Skift Take: Some planes may be able to fly Monday, which will free up parking bays for incoming flights. But it’s hard to tell if flight disruptions will end quickly — the volcano’s similar restiveness in the 1970s lasted for about four months.

— Raini Hamdi

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Alaska Air Looks Beyond Discounting With New Creative Ways to Sell Fares

Alaska Airlines

Alaska Airlines is getting more creative with its marketing approach. Pictured is the tablet holder on one of its economy class seats. Alaska Airlines

Skift Take: At the typical airline, revenue managers take themselves very seriously. They don’t like to do anything that could dilute their numbers. It’s nice to see Alaska taking a fresh approach.

— Brian Sumers

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