French Institutions Capitalize on China’s Demand for More Western Culture

Simonfrank91  / Wikimedia

China, hungry for more Western culture, has tapped France to build cultural institutions. Shown here is the UCCA Center for Contemporary Art, Beijing. Its latest Picasso exhibition in summer 2019 was the largest to ever be held in China. Simonfrank91 / Wikimedia

Skift Take: While French cultural institutions have faced backlash in the past for creating international branches, it seems in the case of China, the desire for capital trumps those concerns. As more Chinese travel abroad seeking new experiences, their desire for cultural tourism is growing at home as well.

— Danielle Hyams

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The Megatrends Defining Travel in 2020 and 8 Other Top Tourism Stories This Week

Mantas Hesthaven  / Unsplash

A business traveler gets ready to embrace the megatrends defining travel in 2020. Skift released its annual list of megatrends on January 7. Mantas Hesthaven / Unsplash

Skift Take: This week in tourism news, Skift released its annual megatrends list. For 2020, we predict among the trends a rise in subscription services, a continued focus on wellness, and an emphasis on protecting destinations — the latter of which could not come at a more crucial time.

— Danielle Hyams

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