The Ripple Effect: Redefining Community Tourism and its Power to Transform Lives

Skift Take: As the global travel industry enters a new era of responsibility, how we define and measure the impact of community tourism must evolve beyond the traditional understanding of community-based tourism as a tool for community development. When done right, everyone wins – local people and businesses are empowered to thrive, travelers return home with a greater sense of connectedness, and everyone working in tourism benefits.

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A New Market for On-Demand Luxury Fashion Delivers

Ethan Gulley for W Hotels  / W Hotels x Rent The Runway Closet Concierge

A curated selection of outfits from Rent the Runway is available to guests at four W properties this winter. Ethan Gulley for W Hotels / W Hotels x Rent The Runway Closet Concierge

Skift Take: Rental is the future of fashion, and the trend could transform how we pack and plan for upcoming trips. What businesses are ready to serve the demand?

— Samantha Shankman

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IAG CEO Willie Walsh Remade European Aviation: Now He’s Retiring

Akos Stiller  / Bloomberg

Willie Walsh, CEO International Airlines Group. Walsh is retiring later this year. Akos Stiller / Bloomberg

Skift Take: He’s been hinting at it for a while, but it still something of a shock to hear that Willie Walsh is finally hanging up his boots. The Air Europa deal — should it come off — looks like his last hurrah.

— Patrick Whyte

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Boeing Confronts More Reputational Issues After Iran Crash

Oleg Belyakov  / Associated Press

A Boeing 737-800 jet operated by Ukraine Airlines crashed Wednesday in Iran. A cause has not been determined. Oleg Belyakov / Associated Press

Skift Take: As this story states, it is much too early to know what happened Wednesday in Iran. Let’s not rush to conclusions about what this may or may not mean for Boeing until we know more.

— Brian Sumers

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