American Airlines Shuffles Top Executives as Damage Control Begins

Laura Buckman  / American Airlines

American Airlines flight attendants take pictures in front of a plane at Dallas-Fort Worth Airport during an American Airlines and PSA Airlines pilot recruiting event on July 20, 2016. Laura Buckman / American Airlines

Skift Take: Offering up a sacrificial lamb to investors won’t do much to solve American Airlines’ operational issues, which are multifaceted in nature. Perhaps its new executive structure, though, will let it solve its woes more effectively than before. The rest of the U.S. aviation sector is watching.

— Andrew Sheivachman

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Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Skift Take: Consumers are so overwhelmed by choice these days, they sometimes simply give up on travel plans altogether. Brands like American Express Travel are hoping to end that lamentable state of affairs by combining old-school service with new technological tools that make the complete “customer journey” both high tech and high touch.

— SkiftX

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A Post-Brexit Labor Market Will Severely Hurt UK Tourism’s Ability to Recruit

Andrew  / Flickr

Tourists on a sightseeing bus. Andrew / Flickr

Skift Take: What will happen with Brexit is still anyone’s guess. But the end of the “freedom of movement” — which is the most likely outcome in the event of any Brexit deal, or no deal — will present existential hiring challenges for the tourism sector’s labor force.

— Rosie Spinks

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Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Dan Peltier, Skift

Instagram: More than 20 percent of ad spend in 2018 went to this channel and Facebook Dan Peltier, Skift

Skift Take: Asia-Pacific advertisers spend more than half of their budgets on digital marketing, the highest compared to other regions, according to a Sojern survey. It’s why the company is pouring more resources into Asia.

— Raini Hamdi

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