San Francisco Launches Mafengwo Video Series to Lure Chinese Millennial Travelers

Fairmont San Francisco

SF Travel’s strong relationship with San Francisco’s iconic Fairmont gave Chinese social media influencers exclusive access the the luxury hotel. The series of 10 short videos released on Mafengwo received 2 million videos. Fairmont San Francisco

Skift Take: San Francisco’s destination marketing organization has developed new strategies for luring international travelers, including a video series campaign on Chinese travel-focused social platform Mafengwo. It’s a key channel for DMOs looking to reach the highly coveted millennial and Gen Z segments.

— Faye Chiu

Read the Complete Story On Skift