Virgin America Branding Disappears From U.S. Skies

Andy Cross  / The Denver Post via Getty Images

Branson stands inside a Virgin Airbus A320 in Denver after the inaugural flight from San Francisco in 2016. The Virgin America brand has disappeared. Andy Cross / The Denver Post via Getty Images

Skift Take: It’s been a gradual process, but the Virgin America name is no more (save for a few interiors). But with Alaska Airlines retaining branding rights until 2039, could it make a comeback at some point?

— Patrick Whyte

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Air France-KLM CEO Says Company Would Consider Buying a Competitor

Air France-KLM

Air France-KLM CEO Ben Smith. Smith said the company might participate in future European consolidation. Air France-KLM

Skift Take: The Air France-KLM merger has been a textbook example of how hard it is to meld corporate cultures. But CEO Ben Smith isn’t letting that deter him from taking a look at new acquisitions. Too soon?

— Brian Sumers

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