What Morocco’s First Female Mountain Guide Can Teach the Travel Industry


Zina Bencheikh, regional general manager Europe, Middle East and North Africa at Peak DMC, right, and Hafida Hdoubane, a mountain guide in Morocco, center, on stage with Hannah Sampson of Skift. Skift

Skift Take: Peak DMC has made hiring female tour guides a priority, working hard to try to rectify a gender problem. But it hasn’t always been easy.

— Patrick Whyte

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Amazon Is Doubling Down on Travel, Just Not in the Way You Think


The Barceló Solymar hotel in Varadero, Cuba. The Barceló chain is one of several hotel and travel companies moving their systems into the cloud where possible. Amazon Web Services intends to market its cloud-based services to travel and hospitality in a more coordinated way, according to its recent job listings. Barceló

Skift Take: Turns out it’s through its cloud-based services that Amazon is embedding itself in the travel and restaurants sectors. The company’s recent hiring hints at the scope of the opportunity.

— Sean O’Neill

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Hotels Have a Problem With Plastics, A Skift Deep Dive

Chris Guy  / Flickr

Hotel shower dispensers in Japan on Feb. 20, 2011. Hotels are deeply reliant on plastics, and many travelers expect them as well. Chris Guy / Flickr

Skift Take: The hotel industry is just waking up to the problem of plastic waste, but this is a two-way street. Hotels rely on this convenient, affordable material just as much as travelers do. The real struggle is turning newfound global awareness and municipal legislation into swift action.

— Sarah Enelow-Snyder

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Why Tourism Marketing Is Such a Political Issue in the U.S.

Alex Iby  / Unsplash

Fort Myers Beach is pictured. Visit Florida, which promotes the state as a tourist destination, finds out soon whether it will be reauthorized to operate past September of this year. Alex Iby / Unsplash

Skift Take: Publicly funded destination marketing organizations are increasingly finding their mission questioned — and budgets threatened. Is it time for a reinvention?

— Hannah Sampson

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